Just Blogging

Nicola Deiana asked:




Cross-media publishing is the ability to publish the same content to multiple channels including books, journals, electronic CD, wireless, and the Web. If you hear about One True Media for the first time, you must know that it lets you work and create fantasy multimedia slide shows with audio and music through simple tools that put in action.

Provides all solutions that should make it easier for pubblisher to create variety of media with few clicks. In this article I walk you through the key features of what looks to be a very promising platform with rich potential.

One True Media was founded in January 2005 by Mark Moore and John Love after they experienced first-hand the difficulties of mixing and sharing video. As parents with young children, they discovered what many do - that family videos pile up because most of us lack the time or interest to master complex video tools required to convert media into compelling stories. This is why the One True Media team has worked so diligently to create a service that is both powerful and fun to use.

Our mission is to empower you to express yourself in new and creative ways with the media that matters to you most - your own - and to share your creations with your most important network - your family and friends.

How Does It Work? Brief Summary

It’s easy! the first thing you must make is to sign up for a free account. Second you must to upload your content (photos, video, music) into your One True Media account. third, use the content you just uploaded to create a Montage, Slideshow or Photo Book. Third, share your creation with others online or with TiVo and/or buy a DVD copy of your Montage, a Photo Book or other great gifts (such as posters, mugs and calendars).

The nucleus of the service are the popular video montages, photo books, and slide shows.

A Montage is a short combination of photos video clips, or any mix of these. You can also choose between, Photo Book, or Slideshow. Click “Select Files” to add photos and video clips to your account. You can also select music from their collection or upload your own.

When you start a new project you can notice that there are a lot of ways to upload photos and videos into One True Media. From:

My Computer

My Account

Photobucket

Image URL

Stock Content

Editing

A point in favor of the One True Media is that once to signed for an account, you have an impressive quantity of free styles. In addition One True Media includes some unique styles that should motivate many users to paying a one-off basis at 2.99. per style.

Each style comes completed with its own set of transitions, for apply between your videos or images. There’s a many of these transitions on offer, arranged in menus according to the theme you are using.

Apart the transition you can add some particular effects to each images or videos and add photo within an animated context. One True Media allows to edit your video and include also all of the basic commands to make changes to your images or photo like resize and rotate.

These style provides you with your voice recording track, and a unique animated look for your montage. One True Media give you a vast number of style templates to apply, it’s well worth exploring all options available to you.

Support file:

Audio: MP3, AAC, MPEG4

Video: MPEG, MPEG4, , AVI, Quicktime, Window Media Video

Images: JPEG

Sharing Video And Photos

The sharing of files and information has become important not only for business professionals, but also for individuals. So also One True Media add to this the ability to embed your media directly into your Facebook, MySpace, and other social network profiles, share it by email, post it directly to YouTube or your TypePad blog, and even send it to a mobile phone.

Conclusion

In terms of ease of use and funtionality, One True Media is a Cross-Media Publishing success, providing one of the easiest ways to Create DVD Slide Shows, Videos And Print Photo Books.

Especially for web publisher who increasingly work with video and photo, having the possibility to easily add some particular effects to the images, and customize on your own specific needs is always a great boon. I think it’s a good time to join One True Media now.

Corinne Burkhert asked:




So here we are…Social Media has been exploding, now the inevitable comes….

Using Social Media to locate, reference check and even perhaps interview an applicant?

Indeed. It has been growing in popularity! The trend is developing to use the popular social media channels, which are helpful to screen potential employees and more. Currently a large number of foundations are using social media with their grant award process. There are organizations and programs available to help you understand how to look for passive job seekers online, how to check for references, and how to set-up corporate HR Brand that would attract the best talent.

Other organizations take it even further with sourcing applicants, then driving them to a Social site like Ning. There they can have a Skype based video introduction along with joining groups and blogging so companies can identify how they really are. This way they’ve built relationships, engaged them and identified talents way ahead of the interview process. It is a great way for both the company and applicant to get to know each other.

Are we surprised of this use?
No…we’ve seen the same trend happen with myspace and chat rooms…it’s inevitable…if you spend time online, you are creating an imprint of what you do and who you are.

Examples of what turns employers away:
- posting provocative or inappropriate photos or information.
- posting about them drinking or using drugs
- bad-mouthing previous employer, co-workers or clients
- discriminatory comments
- lying about qualifications
- sharing confidential informations from previous employer

Examples of what Employers are looking for are:
- Profile provides a good reflection of the applicant
- Profile supports applicants professional qualifications
- Applicant is creative
- Applicant is well-rounded
- Applicant has good references posted about themselves
- Applicant has received awards and accolades.

Things to do before you start job searching..

1)DO clean up digital junk BEFORE you job search. Remove photos, content and links that can work against you in a potential employer’s eyes.

2)DO create your own professional group on sites like Facebook, LinkedIn or Ning to establish relationships with leaders, recruiters and potential referrals.

3)DO keep complaints offline. Keep your content focused on the positive, whether it relates to professional or personal information. Makes sure to highlight specific accomplishments inside and outside of work.


4)Remember others can see your friends, so be selective about who you accept as friends. Observe all comments made by others. If you need to consider using the “block comments” feature or even setting your profile to “private” so only designated and allowed friends can view it.


5) DO NOT mention your job search if you’re still employed.

Top arena’s using social media to search for possible employees are:
- Communications
- Technology
- Professional & Business Services
- Media.
Social Media is the future, no question there… it’s becoming an increasingly persuasive way to research your potential employees.

Tulika Dube asked:




The rapid evolution of social media has led to consumers controlling brands rather than marketers. Influencing news coverage through press releases and media relations is far more difficult now with news channels creating and shaping stories hand-in-hand with the general public. 30 percent of frequent social networkers trust their peers’ opinions when making a major purchase decision, but only 10 percent trust an advertisement (1). 77 percent of online shopper’s read consumer reviews before making a purchase (2).

Participatory websites like YouTube, Wikipedia, and Flickr now account for 12 percent of all web traffic (3). Content generation on social media sites is still low, with Hitwise report findings suggesting that less than 1 percent of internet users are generating content, with the rest only viewing the generated content(3). Sites that are simpler to edit like Wikipedia see user participation (editing/uploading) to the tune of 4.38 percent. However, content generation on video and photo sites is low (less than 1 percent).

Social Media spending was 7.8 percent of the total Online Marketing Budget allocated by US Marketing Professionals in Q3 2007(4). Brand marketers are realizing the importance of social media. Monitoring social media sites like news and blogs to check any negative publicity and support positive publicity is crucial. Further, companies should keep track of emerging trends on social media sites and modify business strategy accordingly.

Social sites are also realizing the need for better advertising and tracking platforms. Google’s OpenSocial platform and Facebook’s SocialAds are steps in this direction. Google’s recently launched OpenSocial platform has been grabbing a lot of attention. Social gadgets built using the OpenSocial platform will work across many popular social networking sites including Orkut, MySpace, hi5, LinkedIn, Ning and SalesForce. Google’s portable social gadgets are poised to give tough competition to the widely popular Facebook platform.

References:

JupiterResearch Press Release [http://www.jupiterresearch.com/bin/item.pl/press:press_release/2007/id=07.03.12-social_network_sites.html/] Jupiter Research - “Retail Marketing: Driving Sales Through Consumer-Created Content” Hitwise US 2.0 Research Note: Measuring Web 2.0 Consumer Participation, June 2007 Coremetrics , “2nd Annual Face of the New Marketer”, provided to eMarketer, October 30, 2007